BD launches new digital marketplace for flow cytometry

By Melissa Busch, The Science Advisory Board contributing writer

July 7, 2021 -- Becton Dickinson (BD) has launched, an updated digital marketplace for flow cytometry. The new website provides an enhanced online purchasing experience for flow cytometry users and their procurement teams.

The new online portal offers a fully integrated shopping experience that aggregates, customizes, and streamlines the purchasing of reagents, including research, clinical, and single-cell multiomic products. Also, the portal provides integration with procurement buying systems, allowing purchasers to view institutional pricing and receive internal approvals before products are ordered.

Additionally, BD's new site offers updated search capabilities, more than 170 pages of new information, application data, and product selection tools. It also provides customized dashboards and 24-hour per day, seven-day per week order tracking and support tools.

The website launched in the U.S., Canada, Europe, Australia, and New Zealand, with other access coming to additional countries this summer.

The new BD Biosciences website offers a full array of BD research, clinical, and single-cell multiomic products.
The new BD Biosciences website offers a full array of BD research, clinical, and single-cell multiomic products. Image courtesy of BD.
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