QPharma's move to invest in data analytics and AI meshes well with the company's expertise in the pharmaceutical industry, in particular key opinion leader (KOL) mapping and healthcare professional (HCP) targeting. Neolytica's analytical solutions will use next-generation technologies like natural language processing, AI, face recognition, and chatbots.

Neolytica will focus its efforts on the use of AI in medical affairs, market access, commercial marketing, and commercial sales, according to the company.