The fact of the matter is that no scientist can afford either the time or the money to evaluate every plasticware product on the market. Choices have to be made. And when he or she wishes to purchase, again choices have to be made. In short, for the scientist, “All vendors are equal. But some vendors are a great deal more equal than others!” Or as we would say, some companies have more brand equity than others.
The term “brand equity” refers to the premium a company can charge for a product with a widely recognized name even when compared to an equivalent product manufactured under the same conditions.
Here are the brands that were top-of-mind for liquid handling and storage:
What do you think? Are these brands the ones that work best for your research? Let us know in the comments below!