May 19, 2021 -- You've just wrapped up the perfect research study. But how can you let the wider world know about your discovery? Disseminating research to a broader audience was the subject of a May 15 talk at the 2021 International Society for Magnetic Resonance in Medicine (ISMRM) virtual meeting.
There are a number of opportunities to use various media channels that allow for creativity when communicating complex research to general audiences -- including channels led by scientists, according to Lucina Uddin, PhD, an associate professor at the University of Miami and director of the university's cognitive and behavioral neuroscience division.
"Key to all types of science communication is engaging with authenticity, authority, and enthusiasm," Uddin said.
While scientific publications in peer-reviewed journals are standard, for researchers to have a maximum effect on society, it is essential that they also communicate their findings to a broader audience outside of specialized areas, she noted.
Traditionally, op-eds in large newspapers such as the New York Times or the Washington Post have been a primary way to reach these audiences. However, with communication faster and more accessible now, scientists can also promote their work or give expert analysis on health topics through social media sites, blogs, and podcasts.
Uddin presented seven tips for such communication:
Achieving wider recognition for their work can not only be personally gratifying for researchers but also make it easier for them to conduct future investigations, improving their ability to get funding.
"Nowadays, many funding agencies are requiring or encouraging researchers to think more broadly in terms of the impacts of their science and their findings for society," Uddin said.