The Enduring Power of Branding in the Antibody Market
Here at The Science Advisory Board we recognize the growing market for research antibodies. One of the first questions we asked our members was “When thinking about commercially available antibodies, which brands come to mind?” We received hundreds of brands, but about 20 were the most frequent in our “mindshare” results.  Discuss
Life Science Marketing: Change and Constancy
At The Science Advisory Board we surveyed over 1,000 of our members to better understand their thoughts and opinions about current life science marketing techniques. This study will discuss some of our findings related to influencer marketing, sponsored content and experiential marketing. Use this post as a resource to learn more about how marketing influences your lab purchases as well as insight on your peers attitudes towards such tactics.  Discuss
Conferences
Festival of Genomics & Biodata
January 28-29, 2021
London, Greater London United Kingdom
Lab of the Future USA
May 11-12, 2021
Boston, Massachusetts United States
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