Insights

The Enduring Power of Branding in the Antibody Market
Here at The Science Advisory Board we recognize the growing market for research antibodies. One of the first questions we asked our members was “When thinking about commercially available antibodies, which brands come to mind?” We received hundreds of brands, but about 20 were the most frequent in our “mindshare” results.  Discuss
Life Science Marketing: Change and Constancy
At The Science Advisory Board we surveyed over 1,000 of our members to better understand their thoughts and opinions about current life science marketing techniques. This study will discuss some of our findings related to influencer marketing, sponsored content and experiential marketing. Use this post as a resource to learn more about how marketing influences your lab purchases as well as insight on your peers attitudes towards such tactics.  Discuss
Conferences
Society for Laboratory Automation and Screening (SLAS) 2020
January 25-29, 2020
San Diego, California United States
American Society for Microbiology (ASM) Biothreats
January 28-30, 2020
Arlington, Virginia United States
Festival of Genomics 2020
January 29-30, 2020
London, Greater London United Kingdom
Medlab Middle East
February 3-6, 2020
Dubai, Dubai United Arab Emirates
Japan Analytical & Scientific Instruments Show (JASIS)
November 11-13, 2020
Chiba, Chiba Japan
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