Thermo Fisher Scientific is a supplier of a wide variety of different antibody brands and sub-brands. Invitrogen is a Thermo Fisher Scientific antibody brand, with Molecular Probes and eBioscience both sub-brands under the Invitrogen umbrella. Similarly, both Lab Vision and Pierce are antibody sub-brands under the Thermo Scientific parent.
We recognized a correlation between brand awareness and brand usage. Abcam, Cell Signaling Technology, and Sigma-Aldrich are the top three brands in terms of laboratory spend on antibodies. For that reason, we believe there is a connection between “mindshare” and “share-of-wallet”.
When we asked our members about their overall satisfaction with research antibody suppliers, Cell Signaling Technology ranked #1, followed by Molecular Probes and Sigma-Aldrich.
Overall, our members were most satisfied with the form of antibodies offered by their supplier. We explored deeper and surveyed level of satisfaction across different features including:
The results revealed that while Molecular Probes is the most highly rated across all performance categories, other brands have a clearly identifiable area of excellent performance.
In order to analyze brand loyalty amongst our members, we at The Science Advisory Board used Bain & Co’s Net Promoter Score (NPS) methodology. NPS is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others.
We asked our members to indicate their willingness to recommend their primary supplier of antibodies on a 10 point scale. We categorized their scores as follows:
This study found the average NPS for the nine leading brands in the antibody market to be 6.8 – a score we found low in the life science tools industry.
Ultimately, our members are focused on using an antibody supplier who maintains availability, consistency, and high-quality antibodies. What brands come to mind when you purchase research antibodies? Start the discussion in our Forums!!