November 12, 2018 -- Younger scientists follow more life science vendors using social media. Early in their careers, younger scientists are highly motivated to learn as much as possible about “everything” – including products and services related to their research. Familiarity with social media for personal use helps them to make the transition to use social media for their professional development.
In a recent survey, we asked 835 scientists of all ages:
“Which life science vendors do you follow or like using social media?”The results showed that scientists 30 or younger follow significantly more social media sites than those 41-50 and 51 or older.
Mean Number of Life Science Vendors Followed or Liked Using Social Media, by Age
31-40 years (n=171): 6.7
41-50 years (n=141): 5.8
51 or older (n=60): 5.7
These figures evidence the trend of more and more life scientists participating with suppliers and brands online. As social media and the Internet become more ubiquitous in daily life, it's likely that we will see this pattern increase over time.
What implications does this shift in media preferences hold? Do you use social media as a scientist? Let us know in the Forums.
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